TUI Nordics Blue Village’s flagship Pascha Bay was for a long time the leading product in sustainable hotel development. Under Göran Plåt’s leadership, several innovative eco solutions were pioneered at Pascha Bay, later to become standard for the Blue Village hotel portfolio worldwide. These included ISO 14001 certification and features such as own wind power for public illumination, recycled frying oil powering tractors and garden machinery and a groundwater-chilled pool to minimize chemical consumption and improve customer experience.
These innovations contributed to the founding of the TUI Nordic Environmental award, with Göran Plåt as the first recipient.