Concept, design & branding

“I’m a firm believer working with brand concepts, not least for practical reasons. A strong, customer-focused concept, well-documented and communicated, makes implementation and promise-keeping easy, even when new people come in. Instant business sustainability. By now, I have 25 years of experience of creating concepts for the hospitality business. And I know they work.”

In the hospitality and leisure businesses, most everything is open to conceptualisation. Everything from a local coffeeshop to giant theme parks need a strong basic concept to really stand out from the crowd and become truly memorable brand.
At Plåt Hospitality Management Group, we have extensive experience of relevant, business-oriented conceptualisation, design and branding. Our network includes designers and other specialists, all ready to give your brand and business a boost.

Areas of expertise

  • Conceptualisation for Hotels & Resorts
  • Corporate Communication
  • Corporate Identification
  • Contemporary Exterior ideas and design
  • Contemporary Interior ideas and design
  • Product and Service Concept Branding
  • Uniforming Concepts and Design
  • And more

TALK TO ME!

Please call me at +46 73 962 72 04 or email me at info@plathospitality.com.

Fritidsresor group hotel concept brand development

Case: Fritidsresor Group Hotel Concept Brand Development

Assignment: To lead the redesign, modernization and improvement of the flagship family hotel concept brand on a consultancy basis. Audience: Nordic family guests. Delivery: The Blue Village concept, high growth, customer satisfaction and long life.

  • Göran Plåt made a significant and critical impact in the development of the Blue Village concept, both as a creative and as a leader. His wide operational and managerial experience makes him uniquely suited to lead 360 degree, top-to-bottom innovation and transformation processes. I can highly recommend working with him.

    Johan Lundgren
    Johan Lundgren CEO EasyJet
  • "Creativity is contagious, pass it on"

    Albert Einstein
  • "Design is intelligence made visible"

    Alina Wheeler
STRATEGY  & MANAGEMENT
STRATEGY & MANAGEMENT

CONCEPT, DESIGN & BRANDING
CONCEPT, DESIGN & BRANDING

FOOD & BEVERAGE
FOOD & BEVERAGE

ENTERTAINMENT & ANIMATION
ENTERTAINMENT & ANIMATION

INSPIRATION,  MOTIVATION & TRAINING
INSPIRATION, MOTIVATION & TRAINING

TECH & DIGITAL SOLUTIONS
TECH & DIGITAL SOLUTIONS

HEALTH, SAFETY & SUSTAINABILITY
HEALTH, SAFETY & SUSTAINABILITY

GET IN TOUCH
GET IN TOUCH