Concept, design & branding
“I’m a firm believer working with brand concepts, not least for practical reasons. A strong, customer-focused concept, well-documented and communicated, makes implementation and promise-keeping easy, even when new people come in. Instant business sustainability. By now, I have 25 years of experience of creating concepts for the hospitality business. And I know they work.”
In the hospitality and leisure businesses, most everything is open to conceptualisation. Everything from a local coffeeshop to giant theme parks need a strong basic concept to really stand out from the crowd and become truly memorable brand.
At Plåt Hospitality Management Group, we have extensive experience of relevant, business-oriented conceptualisation, design and branding. Our network includes designers and other specialists, all ready to give your brand and business a boost.
Areas of expertise
- Conceptualisation for Hotels & Resorts
- Corporate Communication
- Corporate Identification
- Contemporary Exterior ideas and design
- Contemporary Interior ideas and design
- Product and Service Concept Branding
- Uniforming Concepts and Design
- And more
TALK TO ME!
Please call me at +46 73 962 72 04 or email me at info@plathospitality.com.
Case: Fritidsresor Group Hotel Concept Brand Development
Assignment: To lead the redesign, modernization and improvement of the flagship family hotel concept brand on a consultancy basis. Audience: Nordic family guests. Delivery: The Blue Village concept, high growth, customer satisfaction and long life.
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Göran Plåt made a significant and critical impact in the development of the Blue Village concept, both as a creative and as a leader. His wide operational and managerial experience makes him uniquely suited to lead 360 degree, top-to-bottom innovation and transformation processes. I can highly recommend working with him.
CEO EasyJet
